The Language of Persuasion

  • Joaquim Pedro de Andrade
  • 1970
    • Brazil
  • 9 min
  • 35 mm
  • Production
  • Transfilme

A linguagem da persuasão is an essay film on the manipulative power that commercial media wields over contemporary consumers. De Andrade visits trade schools in which specialists are trained in this new persuasive and efficient language. Advertising dominates modern life: it is literally incorporated into the physical construction of urban space and even directed at those who have no money to spend.” – Michael Talbott